For this project, the goal was to design a product landing page for the iPhone that a user would click through to from a search engine. Adopting AT&T's primary branding elements, this iPhone landing page displays a clear product photo, key features of the iPhone 4, consumer ratings, and pricing information along with a clear call to action. It is important to note that only the most critical elements are included on the page, thus, reducing user distraction. Studies indicate that this practice maximizes click through rates (CTR), resulting in more successful ad campaigns.