For this project, the goal was to design a product landing page for the Everett Herald that a user would click through to from a search engine. This page adopts HeraldNet's primary branding elements, provides an overview of the various online advertising options available and displays a clear call to action - requesting the users contact information. It is important to note that only the most critical elements are included on the page, thus, reducing user distraction. Studies indicate that this practice maximizes click through rates (CTR), resulting in more successful ad campaigns.